About
👋 Product leadership with hands in the build
I'm a senior product manager focused on AI and data-driven growth. Over 10+ years I've worked across a startup accelerator I co-founded, a Brazilian fintech inside Natura & Co, a hospitality giant's rewards app, a Canadian brokerage, and now Hyatt's marketing technology stack.
The through-line is measurable outcomes: 5.7M+ users impacted, $165K+ in monthly revenue lifted, $358K+ in annual savings, and a GenAI platform supporting $20B+ in assets under administration.
I stay close to the build — LangGraph orchestration, Python evaluation scripts, analytics instrumentation — because AI products need product managers who can reason about failure modes, not just roadmaps.
Toolbox
🛠️ Tools & Tech Stack
Grouped by how I use them: running product, designing it, and building it.
How discovery, prioritization, and delivery actually get run.
- Jira
- Confluence
- Miro
- Agile (Scrum / Kanban)
- RICE Prioritization
- A/B Testing
- Google Analytics
- Adobe Analytics
- Product Discovery
- Google Design Sprint
- Lovable
- Claude
From journey maps to clickable prototypes before a line of code.
- Figma
- InVision
- Canva
- Adobe Creative Suite
- User Journey Mapping
- Prototyping
Hands-on enough to build, evaluate, and ship AI systems.
- GitHub
- Python
- TensorFlow
- Scikit-learn
- LangChain
- LangGraph
- LangSmith
- Vertex AI
- GCP
- AWS
- n8n
- Node.js
- React / React Native
- Flutter
- GraphQL
- MongoDB
- Firebase / Firestore
- Elasticsearch
- Docker
- Cursor
- Power BI
- Tableau
🎓 Education, languages & contact
Education
- MSc, Data Science and Analytics
USP / Esalq - BA, Business Administration
UFMG
Languages
- Portuguese — Native
- English — C2
- Spanish — B1